Thursday, February 26, 2009

NOVALIMA BRINGS THE FUTURE SOUND OF PERU TO NYC




S.O.B.’s Concerts Presents
NOVALIMA
NORTH AMERICAN DEBUT
Tuesday, March 24th, 2009/ 9:00 pm
S.O.B.s
204 Varick St. @ W. Houston NYC, NY

$18 in ADV / $22 day of SHOW
Doors open at 7:00
www.sobs.com 212.243.4940

“Afro-Peruvian tradition collides with modern production techniques to create an infectious hybrid.
Novalima are part of an exciting movement defining new directions in world music.”
- Jason Bentley, MD and host of Morning Becomes Eclectic at KCRW

“A modern sensation" - NY Daily News

FEBRUARY 2009 –On March 24th, the pioneering Afro-Peruvian sound system Novalima comes to New York City bringing their revolutionary grooves to the legendary S.O.B.’s nightclub for their long awaited North American debut. Long admired in the club scene for their floor shaking recordings, this is the first chance for New York audiences to experience the 9 member band live. Founded by four friends from Lima with a shared passion for both traditional Afro-Peruvian music and modern DJ culture, Novalima searches for the common ground between past and future, between tradition and innovation. Having performed for audiences of tens of thousands in Peru, Novalima is now sharing their exciting vision of contemporary Peruvian music abroad.

Novalima’s live set draws from material on their new album, Coba Coba, which was released this January on the Cumbancha label. Coba Coba expands on the critically-acclaimed formula they developed with their two previous recordings, while taking their inspiring fusion in new and exciting directions. Coba Coba, delves further into the African roots of Afro-Peruvian music, bringing in influences from its musical cousins reggae, dub, salsa, hip-hop, afrobeat and Cuban son. The recording takes a more organic approach this time around, and the songs more accurately reflect the live sound of the band, thanks to time spent working together as an actual band rather than a studio project.

In Peru, the band has helped bridge the divide between the Peruvian mainstream and the Afro-Peruvian community, a minority population that has struggled against discrimination and the threat of cultural dissolution for generations. Novalima’s membership is a partnership between the original cosmopolitan quartet and members of the Afro-Peruvian musical community and has generated a great deal of attention at home, mostly because the divide between black and white in Peru has made these types of collaborations unfortunately rare. A January 2008 article in the Christian Science Monitor focused on the ways in which Novalima was introducing a new generation to Afro-Peruvian culture, asserting, “By updating traditional black music, Novalima is bridging racial divides inside Peru.” While this social impact was not necessarily their intention at the outset, the members of Novalima cherish the uncommon friendships that have developed through playing music with people of different ethnic and economic backgrounds.

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